ROI and Social Media

There have been many attempts to provide a concrete process for measuring ROI of social media campaigns. Unfortunately the very platform of social media, as well as its relative youth, means that all these attempts have failed in some way. Here’s a cheeky way of getting an ROI right now. Normally a blog post likeRead more…

Facebook Offers: An Exciting New Development for Business Pages

It’s been bubbling away for a while now under the surface, but Facebook Offers have finally started to roll out among pages. This is A Good Thing™, and probably the most exciting development in business pages on Facebook (in my opinion, at least) since the ability to have your customers ‘check-in’ at your business. WhatRead more…

Know Your Buyers

Often, when I ask someone I’m working with who their ideal client is they’ll give the same answer: “Well, obviously, anyone who buys my product (or service)” Obviously they’re right. But knowing the difference between the people who buy your product and the people who are most positively effected by your product can be extremelyRead more…

Social Media: The Clue Is In The Name

I went to a networking meeting this morning, filled with interesting business people as usual. Lots of unique businesses and lots of referrals being passed around. A very sociable occasion, where people who had got to know each other over time were doing business with each other. During my 60 second speech that we allRead more…