One of the most powerful weapons in an online retailers’ arsenal is the dynamic retargeting feature of Google Adwords. Are you using them? If not, here’s a video to help you unlock that unused potential for your online shop:
You’ve seen it happen. Your competitors sites are breaking all the rules you know you should abide by, and yet they still outrank you. Frustrating, right? Why does it happen?
Have you ever found yourself wondering how to allocate your marketing budget? Following on from last week (where I answered “What Should My Marketing Budget Be?“), this video goes into some detail on how to simplify the process of allocating your marketing budget. Enjoy, and let me know what you think in the comments section below!
It’s a question that’s asked by every business owner. It’s a question that all too often gets an over-simplified answer. Here I go into a process that will help you get a more satisfactory estimate of your marketing budget.
We all have great ideas. We all have great ideas that get swallowed up by the day-to-day safety of the known. Here’s some words on the subject:
This morning I let you know why paper is completely antiquated, and why no business relying on it too much can ever think about calling themselves ‘modern’. Enjoy!
Digital things are good. Touchy feely things are good too. Check out my thoughts:
We’re at BrightonSEO today, which means that essentially we’ve had 3 consecutive 4 day weeks of doing ‘normal’ stuff. With that in mind, I’ve got to apologise that I haven’t managed to get a new video done for this week. Instead, what I have done is decided to put all the previous videos together so… Read more…
Hello everyone, I hope you’re having a good Good Friday! True to form, another video in the Google Analytics Stats and Metrics series. This time, it’s less of an ‘alternative’ view and more of an idea of when the data says you should make sure you have a mobile site in place for your visitors.… Read more…
This is the 2nd video in a series of short explorations of a different view into a single Google Analytics metric or statistic. The first was last week and covered Time On Page, and this one covers the Page Depth statistic: I hope you enjoyed my video, please feel free to share and comment away!… Read more…