The Accidental YouTube Viral And Its Power

Sunday afternoon saw a video posted on a YouTube account that had been a YouTube member for a while but had never uploaded a video. That user, ladyk89, had a bit of an eventful journey on the Croydon Tramlink: http://www.youtube.com/watch?v=i47HoiM0Au8 [This video was later removed, I’m sure you could still find it if you so wished]Read more…

Know Your Buyers

Often, when I ask someone I’m working with who their ideal client is they’ll give the same answer: “Well, obviously, anyone who buys my product (or service)” Obviously they’re right. But knowing the difference between the people who buy your product and the people who are most positively effected by your product can be extremelyRead more…

Promoting Your Google+ Page

As mentioned previously, Google+ (Google Plus, G+, whatever you want to refer to it as) started letting businesses add profiles recently. Great news, we all proclaimed, and then promptly did next to nothing with it. I’m not going to re-iterate how to set up a G+ business page because it’s been done well elsewhere, butRead more…

Google+ Adds Business Pages

Google+ are continuing their charge on the other, more established, social networks by taking the blindingly obvious route of giving businesses a platform for presence. By now every serious business should have a Facebook page (although I’m well aware that they don’t!) and so the thought of getting on board with Google shouldn’t be tooRead more…